About Us

A lifelong love for self tan, a mission for something better.

I was born with very fair skin, and from the moment I got my hands on a bottle of self tan, I was hooked. There was something so transformative about a golden glow - it gave me confidence, made me feel radiant, and became an integral part of my beauty routine. But as much as I loved the results, I could never find a product that truly ticked all the boxes. Some tans were too orange, others too streaky. Some faded unevenly, smelled unpleasant, or left my skin feeling dry.

I tried everything on the market, searching for the perfect tan, but it didn’t exist. So, I decided to create it myself.

With a deep passion for beauty and a commitment to my values, I spent over three years testing and refining formulas, determined to develop a self tan that looked incredibly natural, felt amazing on the skin, and aligned with my ethical standards. It had to be cruelty-free, vegan, and made with skin-loving ingredients - because why should we have to choose between a great tan and great skincare?

After years of perfecting every detail, Noosa Tan was born. Inspired by the effortless, sun-kissed glow of Noosa’s beaches, our formula is designed to give you a natural-looking tan that enhances your beauty... without compromise.

This is the product I always wished existed, created for people like me who want the best results while staying true to their values.

With Love,

Adie